LIVE2025
RiddlePay
Gamified Rewards Platform
A rewards platform built to test growth loops — challenges, referrals and retention experiments layered on crypto incentives.
Problem
Reward products acquire users cheaply and lose them just as fast. The interesting question is not how to get someone to claim a reward once, it is what brings them back on day seven.
What I built
A challenge-and-reward loop with referrals, built specifically so the growth mechanics could be measured and iterated rather than assumed.
What I did
- Product and engineering
- Growth loop design
- Retention experiments
Technology
- React
- Node.js
- PostgreSQL
- Solana
What I learned
Referral loops only compound when the reward is worth less than the effort of gaming them. Most of the tuning was on that boundary.